IP2Location is an advanced tool for webmasters that uses the IP Address of website browsers to determine the geographic location, internet service provider, weather station and much more using a proprietary IP address lookup database and technology without invading Internet user’s privacy.

I didn’t know such a service existed until I visited the IP2Location homepage.  They have me nailed!  City, province, country, internet service provider, latitude, longitude, time zone and connection speed were all accurate for me.  There were also fields titled IDD and weather station - those use codes I’m not familiar with, so I can’t say if they were accurate or not.  The databased used for look-ups is also utilized by Fortune 500 companies.

Some of the benefits of using IP2Location include reducing credit card fraud by comparing the location of the credit card with the IP location, filtering access from countries you do not do business with, spam filtering by location and much more. IP2 has newly launched DB15-DB18 packages which consist of the IDD code, area code, weather station name and weather station code.

Webmasters can access a free demo, as well as free IP2Location tools for webmasters here.  You can see one of the free webmaster tools in the footer of this blog.  Scroll down, way down, and you can see how accurate the IP2Location tools are.